Churches today are trying so hard to be “all things to all people” that they are becoming vague in their definition and description. People that are actually looking for churches know exactly what kind of church they are looking for. They want a church that will tell them if they are traditional or contemporary in their worship. Is your church charismatic or not? Does your church take a firm position on a certain version of the Bible? What exactly do you believe on Eschatology? On Healing?
Put these things on your website or in your brochure or Facebook page. Churches today use vague names like: “Celebration Church” or “The Bridge”. However people today don’t know who you are and where you stand on the above areas.
I Pastor a Baptist Church. Many Baptist Churches today are taking the title out of their names because it may seem too narrow. However, I find that there are people (and many of them) that are willing to drive twenty or thirty miles to attend a Baptist Church if that is what they are looking for.
Know who you are – and define it clearly!
